How messy may Twitter get beneath Musk | Engadget

Tesla and SpaceX CEO Elon Musk added Twitter to his steady of corporations on Monday, buying the social media platform for $44 billion {dollars}. Whether or not he made this buy to lastly understand his aspirations as a “free speech absolutist” or simply did it to place an finish to his nemesis, @ElonJet, as soon as and for all stays to be seen, however modifications are abound for the web’s third-favorite hellsite. Engadget’s reporters have some ideas on what these is perhaps.


There are solely two predictions I really feel assured making: Twitter will get an edit button, and staff are going to move for the door. Even beneath the very best of circumstances, massive acquisitions are likely to end in a good quantity of worker turnover and govt shakeup. And for a lot of tweeps, Musk taking on could be very removed from the very best of circumstances. Musk rankled the Twitter rank and file earlier than the deal was even official, with tweets about whether or not Twitter was “dying” and whether or not the corporate’s HQ needs to be transformed right into a homeless shelter.

However now they’ve far more to fret about than his ordinary trolling. Musk’s bid has already negatively impacted recruiting efforts, based on The New York Occasions. And present staff nonetheless don’t have clear solutions on how Musk’s acquisition will have an effect on their inventory packages, a good portion of their complete compensation. There are additionally actual, existential questions on how Musk’s questionable views on content material moderation will have an effect on the corporate and the path of the service. As CEO Parag Agrawal reportedly informed staff following the information, “as soon as the deal closes, we don’t know what path the platform will go.”

Karissa Bell, Senior Reporter


It might probably’t get a lot worse, proper?

Whereas I’m positive Twitter’s moderation coverage will get watered down, it’s arduous to think about the doomsday situations the place it turns into some form of 4Chan/Stormfront cesspool.

Twitter is a global firm, with worldwide advertisers and worldwide customers. It’s broadly sure to make sure its content material is in step with the legal guidelines of the international locations through which it operates, which severely limits the flexibility to create the “free speech” oasis of Musk’s desires, at the least if he additionally would love it to be a practical, broadly breakeven firm on the identical time. The corporate’s moderation of its platform is already horrible, and other people both make do by going non-public/blocking individuals, or (hello) quit on the entire tweeting factor altogether. So I’m anticipating extra of the identical, which is to say, I’m anticipating it to be principally terrible.

See also Musk explains why Tesla eliminated cellular connectors with automotive buy – ET Auto

Aaron Souppouris, Govt Editor


I’ve lined Elon Musk in his roles as each head of Tesla and SpaceX for a couple of years now, witnessing his sneering contempt for journalism, transparency, primary ethics and accountability up shut and in particular person. I’ve sat by his easily-disproved boasts, his myriad empty guarantees and publicity stunts. It is a man who belittles society’s most susceptible members to achieve the panting adoration of 4Chan trolls, who demonizes the helpers to spice up his personal fragile ego, a person who would declare himself God-Emperor of Mars earlier than paying his earnings taxes. Is that this your king?

I dread the results this sale could have, not only for Twitter itself, however the web writ massive. The destabilizing results social media amplification has on societal and democratic norms have been properly studied for the reason that 2016 elections. What will not be but absolutely understood is what occurs once we hand management over that mechanism to the world’s wealthiest contrarian. As such, my recommendation to you’re the identical clever phrases Samuel L Jackson had for us in Jurassic Park: Maintain onto your butts.

Andrew Tarantola, Senior Reporter


I believe the largest problem about making an attempt to foretell an Elon Musk-led Twitter is separating the man’s on-line persona from his enterprise practices. Musk catches lots of flak (typically deservedly) for dumb or insensitive tweets, one thing most different CEOs know or have been educated to keep away from. However on the identical time, Elon is a reasonably shrewd businessman, individually helming what has turn into the world’s greatest EV carmaker alongside essentially the most profitable non-public house aerospace firm.

With Tesla and SpaceX there’s a transparent sample of high-risk, high-reward conduct, which, resulting from a mix of luck and smarts, has labored out up to now. Musk gives the look of being a transfer quick and break stuff kind, and his newest disruption appears to be like to be bringing free speech (or his model of it) to Twitter, no matter how which may influence others. This probably greenlights each tweet that’s not explicitly inciting violence or distributing delicate information (just like the plans for a nuclear bomb or no matter).

See also Twitter reactions: Taskin Ahmed’s 5-fer helps Bangladesh win historic sequence in South Africa

Within the quick time period, Should will look to assist enhance Twitter’s backside line, which the corporate desperately wants after shedding greater than $200 million in 2021. Engagement (each good and dangerous) sells, and turning Twitter into a good larger battleground would virtually definitely end in a fast spike in customers. Musk may even do one thing foolish like increase the restrict on tweets to 420 characters. Down the road, Musk’s plan to authenticate all humans sounds lots like a special taste of Sam Altman’s troubled Worldcoin endeavor, and I‘d wager there’s far more crypto integration coming to the platform typically.

The massive concern is that a few of Twitter’s points relating to harassment and abuse will proceed to go unaddressed. Although that truly is perhaps a characteristic. Moderation prices cash, and by pushing Twitter down the free speech path, Elon conveniently may be capable of absolve the corporate of getting to guard its customers whereas concurrently decreasing working prices. Certain, there’s an opportunity that eliminating anonymity and linking each tweet to a selected particular person may cease individuals from spouting nonsense they wouldn’t dare say in actual life. However I wouldn’t depend on it. So until higher safeguards are coming too, Twitter may devolve into essentially the most chaotic social media platform round.

Sam Rutherford, Senior Reporter


Sure, Musk is divisive, a puerile troll that at age 50 appears to have completed his emotional progress a long time prior; a loudmouth who is sort of always spouting off simply disprovable nonsense. His concepts on a “free speech” haven are an echo of the wrong-headed considering that was a north star for social media founders a decade or extra in the past, and which they’ve spent the time since regretfully paddling away from. Musk can also be, by accounts, a capricious and vindictive boss whose alleged love of free speech is perpetually subservient to his hatred of dissent.

And all of that is, greater than some outward-facing exodus of customers, prone to lead Twitter staff to rethink if it’s all definitely worth the agita. Who needs to develop for product classes (moderation specifically) which have successfully been marked for loss of life? Who needs to go to a job that feels extra just like the What Did My Boss Fuck Up At the moment sitcom?

However that this sale went by in any respect is indication sufficient that, whether or not led by Musk or actually anybody else, Twitter most likely is headed for the good dustbin of historical past. The individuals whose job it’s to do nothing however flip cash into extra money ran the numbers and decided nobody was or would ever carry a greater supply, nor was the corporate — which nearly all the time posts a loss— was ever going to stabilize right into a recurring supply of revenue.

See also Fox Sports activities will provide World Cup pre-game exhibits on Twitter for each match | Engadget

Musk, the PT Barnum of techno-magic bullshit options, would most likely gleefully categorize himself as an accelerationist: Accelerating the buildup of house junk; the eventual drowning of pedestrians in underground tunnels; the mass adoption of combusting non-combustion automobiles. And on this occasion my sense is he’ll speed up the demise of Twitter by a couple of levels too, however don’t give him an excessive amount of credit score, it was headed that approach anyhow.

Bryan Menegus, Senior Information Editor


Actuality typically sits in between our biggest hopes and worst fears, and I’d count on the identical for Twitter beneath Elon Musk. It’s straightforward to see his laissez-faire content material moderation resulting in the revival of some hate speech and harassment that Twitter beforehand eliminated. On the identical time, I don’t assume a Musk-era Twitter might be a full-fledged calamity. Not everybody who was banned might be keen to come back again, and Musk might should rethink his stance if there are any actually poisonous components that resurface.

I say there’s a one-in-three probability that Twitter goes sideways inside two years of the deal closing — that’s, the content material moderation and the corporate’s total path result in critical bother. These are very distinct prospects, however they aren’t assured and will take years to unfold. They could hinge as a lot on customers’ wishes as they do on Musk’s selections. I’d count on lots of Twitter’s anti-toxicity instruments to outlive, comparable to downvoting replies.

With that mentioned, I’m absolutely ready to be unsuitable. Musk is known for heading in surprising instructions. That is the person who launched a tunnel firm after complaining about LA site visitors, in spite of everything. I simply don’t see Twitter going through imminent catastrophe, and it gained’t be stunning if the corporate reins in a few of Musk’s impulses.

Jon Fingas, Reporter

All merchandise really helpful by Engadget are chosen by our editorial group, impartial of our father or mother firm. A few of our tales embody affiliate hyperlinks. For those who purchase one thing by one in every of these hyperlinks, we might earn an affiliate fee.